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Cookie Policy

Last updated: 24 August 2026

This Cookie Policy explains how Drainsco Ltd uses cookies and similar technologies when you visit drainsco.uk. It should be read alongside our Privacy Policy, which explains how we collect, use and protect personal information more broadly.

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website.

They help websites function correctly and can also be used to remember preferences, understand how visitors use a website, measure advertising performance and improve the overall user experience.

We may also use similar technologies, such as tracking pixels, tags and local storage. In this policy, we refer to these collectively as "cookies" where appropriate.

2. How Drainsco Uses Cookies

We may use cookies to:

  • Make our website work correctly
  • Remember your cookie preferences
  • Understand how visitors use our website
  • Measure website performance
  • Identify which marketing channels generate enquiries
  • Measure form submissions and telephone calls
  • Track advertising conversions
  • Improve our advertising campaigns
  • Help us understand which services and pages are most useful to visitors

Some cookies are essential for our website to function. Others are optional and will only be used where appropriate consent has been provided.

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are required for the website to operate correctly.

They may be used for functions such as:

  • Website security
  • Remembering cookie consent choices
  • Maintaining essential website functionality
  • Managing forms or website sessions

Because these cookies are necessary for the website to work, they do not normally require your consent.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website.

They may collect information about:

  • Pages visited
  • Time spent on the website
  • Website navigation
  • Device and browser type
  • Approximate location
  • Traffic source
  • Website interactions
  • Enquiries or conversion activity

We use this information to improve the performance, content and usability of our website.

Advertising and Marketing Cookies

Advertising cookies help us understand whether our digital marketing campaigns lead to enquiries or other useful actions.

They may also be used by advertising platforms to measure campaign performance and, where applicable, help deliver more relevant advertising.

These cookies will only be used where the appropriate consent has been provided.

Functionality Cookies

Functionality cookies may be used to remember preferences and improve how certain features of our website operate.

4. Google Analytics 4

Where enabled, we use Google Analytics 4, commonly referred to as GA4.

Google Analytics helps us understand how people find and use the Drainsco website.

Information collected may include:

  • Pages viewed
  • Website sessions
  • Engagement with website content
  • Device and browser information
  • Approximate location
  • Referral source
  • Marketing campaign information
  • Conversion events

This helps us identify which pages are useful, how visitors move around the site and where improvements can be made.

Google Analytics cookies may include cookies such as:

  • _ga
  • _ga_*

The precise cookies and retention periods used can vary depending on Google's configuration and updates.

Analytics cookies are only activated where required consent has been provided.

5. Google Ads Conversion Tracking

We may use Google Ads conversion tracking to understand whether people who interact with our Google advertising subsequently take actions on our website.

These actions may include:

  • Completing a contact form
  • Requesting a quote
  • Clicking a telephone number
  • Calling Drainsco
  • Visiting important service pages
  • Completing another defined conversion action

Google Ads may use cookies including identifiers such as:

  • _gcl_au
  • Advertising or conversion-related Google cookies

These technologies help us measure which advertisements, keywords and campaigns generate enquiries.

Where required, Google Ads advertising and conversion cookies will only operate after consent has been provided.

6. Meta Pixel

Where enabled, we may use the Meta Pixel, provided by Meta Platforms.

The Meta Pixel helps us measure activity from advertising on platforms including Facebook and Instagram.

It may allow us to understand whether someone who has interacted with an advertisement subsequently:

  • Visits the Drainsco website
  • Views a particular service page
  • Submits an enquiry
  • Requests a quote
  • Completes another defined action

Meta-related cookies may include cookies such as:

  • _fbp
  • _fbc

The cookies used can vary depending on your browser, interaction with Meta services and how the Pixel is configured.

The Meta Pixel will only operate where the appropriate marketing consent has been provided.

7. Microsoft Advertising

Where enabled, we may use Microsoft Advertising, including Universal Event Tracking, or UET.

This helps us understand how advertising shown through services such as Bing contributes to website visits and customer enquiries.

Microsoft Advertising may collect information relating to:

  • Website visits
  • Advertising campaigns
  • Conversions
  • Pages viewed
  • Device and browser information
  • User interactions with the website

Microsoft Advertising may use cookies such as:

  • _uetmsclkid
  • _uetsid
  • _uetvid
  • MUID

The exact cookies used may change depending on Microsoft's systems and our advertising configuration.

Marketing cookies associated with Microsoft Advertising will only be used where the appropriate consent has been provided.

8. Call Tracking

Drainsco may use call tracking technology to understand which marketing channels generate telephone enquiries.

Call tracking can work by displaying different telephone numbers depending on how a visitor reached our website.

For example, it may allow us to identify whether a telephone enquiry originated from:

  • Google Ads
  • Microsoft Advertising
  • Organic search
  • Social media
  • Another marketing campaign

Call tracking providers may use cookies or similar technologies to maintain the correct telephone number during your website visit and attribute the call to the appropriate marketing source.

Information collected may include:

  • Marketing source
  • Campaign information
  • Date and time of the call
  • Call duration
  • Telephone number
  • Website session information

Where call recordings are used, callers will be provided with appropriate notice.

9. Cookies Used by Third Parties

Some cookies used on the Drainsco website may be provided by third-party services.

Depending on the technologies currently enabled, these may include:

  • Google
  • Meta
  • Microsoft
  • Call tracking providers
  • Website hosting providers
  • Security providers
  • Consent management platforms

These organisations may process data in accordance with their own privacy and cookie policies.

We recommend reviewing the privacy information provided by any third-party platform if you would like further information about how it processes data.

10. Managing Your Cookie Preferences

When you first visit our website, you may be presented with a cookie consent banner.

You can use this to:

  • Accept optional cookies
  • Reject optional cookies
  • Choose specific categories of cookies
  • Review your preferences

Strictly necessary cookies may remain active because they are required for the website to function.

Where available, you can change your cookie preferences at any time using the cookie settings tool on our website.

Withdrawing consent will not affect the lawfulness of processing that occurred before consent was withdrawn.

11. Managing Cookies Through Your Browser

You can also control cookies through your browser settings.

Most browsers allow you to:

  • View stored cookies
  • Delete cookies
  • Block all cookies
  • Block third-party cookies
  • Receive warnings before cookies are stored

Blocking all cookies may affect the way some parts of the Drainsco website operate.

Instructions vary between browsers, so you should refer to your browser's help or privacy settings for further guidance.

12. Cookie Retention Periods

Different cookies remain on your device for different lengths of time.

Session Cookies

Session cookies are normally deleted when you close your browser.

Persistent Cookies

Persistent cookies remain on your device for a set period or until you manually delete them.

The retention period depends on the individual cookie, its purpose and the provider responsible for it.

Third-party providers may change their cookie names or retention periods from time to time.

13. Consent and UK Data Protection Law

Where required, we ask for your consent before storing or accessing non-essential cookies on your device.

This includes cookies used for purposes such as:

  • Analytics
  • Advertising
  • Remarketing
  • Conversion tracking

Our use of cookies is intended to comply with applicable UK privacy requirements, including the Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR).

14. Changes to This Cookie Policy

We may update this Cookie Policy from time to time.

Changes may be made to reflect:

  • New technologies
  • Changes to the cookies we use
  • Changes to our advertising platforms
  • Changes in legal or regulatory requirements
  • Changes to the way our website operates

The latest version will always be published on this page.

15. Contact Drainsco

If you have any questions about our use of cookies or how we handle personal information, please contact:

Drainsco Ltd 121 Parkwood Road Bournemouth Dorset BH5 2BT

Email: enquiries@drainsco.uk

Telephone: 0808 303 0777

Website: drainsco.uk 

Copyright 2026 | Drainsco
Company number 16921788
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